DroxLA

There are some pretty bad marketing tactics out there. It’s always refreshing to see some innovation and forward-thinking that really catches consumers and creates a memorable message. As seen above, Smart Car is the latest in these forward thinkers, creating a faux-vending machine in Japan that dispenses tubes that contain information on their vehicles. Have you ever seen anything so cool? Especially with gas prices approaching $5 a gallon these days, maybe Smart Car should try placing a few of these at hot spot malls this summer here in the States. Would probably make a bigger impact than their Smart Car House that supposedly showcases how a “Smart” individual lives. I know this – if I saw one of these, I’d take a tube and definitely look through the information – if a company is willing to engage its potential customers through fresh and exciting ways, I’m willing to give them a few more minutes of my time. One of these beats seeing 100 banners and posters pasted all over the city

For more on this, visit Trends in Japan